UX CASE STUDY  ·  PRODUCT DESIGN  ·  NONPROFIT  ·  WEBSITE REDESIGN

IAGD
Accessible Geoscience
Resource Hub

A mobile-first website redesign for a disability-inclusion nonprofit — turning dense, inconsistent content into a scalable, accessible resource system built for students, educators, and geoscience professionals.

IAGD's redesigned site on three mobile screens — Resources & Learning, Accessible Geology Field Experiences, and Blind & Low Vision Resources

OVERVIEW

The Brief.

My Role
Product Designer
Team
3 Designers
2 Engineers
Project Manager
Technical Manager
Timeline
October 2025 – February 2026
Tools
Figma · Notion · Slack

IAGD — the International Association for Geoscience Diversity — is a 501(c)(3) nonprofit dedicated to improving access and inclusion for people with disabilities in the geosciences.

Their existing website served as a community hub but had become outdated, hard to maintain, and inaccessible. I joined a team of three designers and two engineers to redesign it from the ground up — mobile-first, accessible, and built to scale with the organization and the 15,000+ community members it serves.

I led the research track end-to-end and standardized inconsistent content into a unified, scalable page system.

MY CONTRIBUTIONS

Interview Strategy
Research Synthesis
Flow Architecture
Accessible Systems Design
Content Standardization
Flow Architecture

THE PROBLEM

Valuable content.
No system to deliver it.

IAGD's existing website held resources for students, educators, and geoscience professionals — but inconsistent structure and no clear hierarchy made it difficult to find, scan, or act on any of it — as seen below:

Two old IAGD pages shown as dense blocks of unstructured text with no visual hierarchy — a bibliography-style resource list and a field-trip page mixing announcements, links, and a photo
 Old CVD Resources Page
Old Field Experiences Page

Dense, text-heavy pages with no scannable hierarchy

Inconsistent structure with no reusable templates

Unclear navigation pathways for students vs educators

Difficult for volunteers to maintain and scale over time

RESEARCH & DISCOVERY

I ran the research
track end-to-end.

Before the first team meeting, I completed a competitive analysis and compiled the stakeholder question bank. As the project progressed, I developed and refined the user interview script with an industry mentor, managed interview logistics, conducted interviews, and led the synthesis process, including affinity mapping, persona development, and HMW question generation.

Four major insights emerged from the synthesis — each one became a structural rule for the system:

Accessibility is
structural, not additive

When pages aren't structured for screen readers, accessibility isn't a feature. The design system itself had to become the accessibility solution.

Users sample
before they read

Users don't read pages; they sample them. The entry point to any content isn't the text — it's the structure that signals what's worth reading.

The IA had to
do the wayfinding

Students dropped off not because the content was wrong, but because nothing told them where to start. The IA had to do the wayfinding the content couldn't.

Trust comes
from structure

For educators, trust came from structure — not credentials. A well-organized page signaled reliability before a single resource was read.

DESIGN STRATEGY

Designed around page purpose, not just appearance.

Every page type was given a defined job. That job determined the layout, components, and how users move through it. The visual pattern stays consistent. What changes is the destination and depth.

01 / Page type

Parent hub

02 / Page type

Category hub

03 / Page type

Resource hub

04 / Page type

Project detail

05 / Page type

Trip detail

06 / Page type

Donate

A NOTE ON THE CARD PATTERN

Parent Hub and Category Hub look identical — both 3-card layouts. That's intentional. Visual consistency builds user confidence as they go deeper. What changes is the destination: section → subtopic → external resource. Same pattern, progressive depth.

VISUAL EVOLUTION

Iterating toward
the system.

Three phases — from content-dumped pages to a fully structured, purpose-driven system.

READING THESE SCREENS

All three show the same slice — the Previous Field Trips list from the Field Experiences page — so you can watch one pattern, the trip card, go from inline text to a standardized, collapsible component.

Old field trips page with every trip listed inline as repeating photo-and-paragraph blocks — nothing collapses, no consistent layout
PHASE 01

Original Site

Lacks structure

Every trip sits inline — bold heading, paragraph, full-width photo, repeat. Nothing collapses, and no two entries are built quite the same way.

Redesigned page with an accordion — the open year shows a photo, headline, and Learn More button, while other years collapse into a plain list
PHASE 02

Early Redesign

Unsystematized cards

The accordion arrives — trips collapse into a list, and the open one reveals a photo and summary. The right pieces, not yet a system.

Final page with a branded archive layout — the open year expands into a contained card with photo, sub-page label, and Learn More button, reused across every year
PHASE 03

Final Design

Standardized system

The same accordion, now a system — the open trip becomes a contained, branded card — built once, reused everywhere.

PAGE SYSTEM

Look at the system.

Six page families. Same structural logic — same component rules, different content depth. Each card shows the page family and the user flow that reaches it.

A NOTE ON THESE SCREENS

Each screen shows a page's body only — the shared header and footer are cropped so each page type's own structure stays the focus. Full pages, chrome and all, appear later in the case study.

01-02 / Gateway hubs

Parent & Category hubs

Two levels, one pattern. Both are a 3-card gateway — and they look identical on purpose. Repeating the shape as people go deeper builds confidence; the only thing that changes is the breadcrumb and where the cards point.

Flow - same shape, deeper each step
Home
Parent
Category
Resources
Mobile mockup of a 3-card gateway page

Parent Hub

LEVEL 01
Mobile mockup of a matching 3-card gateway page

Category Hub

LEVEL 02
Color Vision Deficiency resource hub with an accordion list — two open rows show article cards with external links, while other categories remain collapsed

Resource Hub

LEVEL 03
03 / Page Family

Resource hub

The payoff of the descent — where the resources finally live. Accordions keep a long list scannable; each open row is a resource card with one clear action out to the source.

Flow
Category
Resources
External

04-06 / Terminal Pages

Where the journey ends.

The strategy from earlier, now built — each page type, the path that reaches it, and the screen it produces. Same components throughout, arranged around each page's job.

Partial view of a research project detail page — hero photo, status pill, and overview section; accordions for study focus and research goals below

Project detail

Hub
Project
End

Hero, status pills, accordions — full context for one research initiative.

Portion shown — full layout later
Partial view of a field trip detail page in an editorial layout — header photo, trip overview, and the start of a participation section with a group photo

Trip detail

Archive
Trip
End

Editorial layout end to end — the full story of a field experience.

Portion shown — full layout later
Partial view of a donation campaign page — dark hero section with a PayPal donate button, followed by the start of impact cards for students and educators

Donate

Any
Donate

Campaign layout — build trust with impact cards, then out to PayPal.

Portion shown — full layout later

RESPONSIVE

Mobile-first.
Desktop expands the rules.

The same components, reflowed for the screen — each page stacks on mobile, then opens into its desktop layout. Shown here in full, chrome and all.

01 / Page

Resources & Learning

Full mobile page — header, breadcrumb, three resource cards stacked in one column, and footer with newsletter signup
MOBILE
esktop page with full navigation header and the three resource cards in a 3-column grid; footer not shown
DESKTOP — STACKED CARDS → 3-COLUMN GRID

Stacks to grid. The three resource cards run as one scrollable column on mobile, then open into a 3-column grid on desktop — same cards, more in view at once.

02 / Page

Donate

Full mobile donate page — dark hero, stacked student and educator impact photos, four impact-area cards in one column, and a testimonial with a single stats card, ending in footer
MOBILE
Full desktop donate page — hero splits into campaign copy beside a photo, impact areas open into a four-column row, and the testimonial sits beside the stats card, with full header and footer
DESKTOP — 4-COLUMN IMPACT GRID, SPLIT HERO

Hero splits, stats spread. Impact numbers stack vertically on mobile; on desktop the hero splits — campaign copy beside the giving panel — and the stats open into a four-column row.

03 / Page

Project Detail

Full mobile project detail page — hero with title, status pill, and intro stacked above the image, four collapsed accordions, and footer with newsletter signup
MOBILE
Desktop project detail page — hero splits into two columns with the image beside the title, and four collapsed accordions run full-width below; footer not shown
DESKTOP — STACKED HERO → SPLIT TWO-COLUMN

Hero splits. On mobile the hero stacks — title, intro, then image below. On desktop it opens into two columns, the image lifting up beside the title, with accordions running full-width underneath.

DESIGN DECISIONS

Every decision had
a structural reason.

Accessibility wasn't a checklist applied at the end — it shaped how content was organized, how interactions were built, and how the system was structured from the start.

01

Accordion
progressive disclosure

Users choose what to expand, cutting cognitive load. The first row opens by default, so people land on context, not an empty list.

02

Icon + label
pairing

Icons alone fail screen readers. Every resource type pairs its icon with a text label, so meaning never depends on sight.

03

External
link signals

Every card that leaves IAGD carries an explicit indicator — people know they're exiting before they click.

04

Compact
breadcrumbs

Mobile keeps parent + current; desktop shows the full path. Context stays, clutter goes.

05

No horizontal
scroll

Sideways galleries are a screen-reader trap. All media stacks vertically instead — nothing hides off-screen.

06

Page type
consistency

Same page type, same behavior. People build the mental model once and reuse it everywhere.

FEATURED — FIELD TRIP STANDARDIZATION

One template for every trip.

01  Content audit
02  Pattern analysis
03  Unified template

The existing Trip Detail pages each had different section structures — no two were the same. I recreated each trip's structure in mid-fidelity wireframes to run a structural comparison, then worked with the client to identify the most-used sections, remove canceled trips, and unify everything into one standardized hierarchy — applied to every trip page going forward.

BEFORE — EVERY TRIP STRUCTURED DIFFERENTLY

Mobile
Three trip wireframes side by side with different section orders — the first opens with a cancellation notice, the second runs overview then when and where then who participated, and the third adds a two-trips-offered section with its own accordion

Three trips, three different structures — no two section orders alike.

AFTER — ONE SHARED TEMPLATE

Desktop
Standardized trip page — hero with title, photo, and date/location/cost pills, followed by overview, participation, accessibility, media gallery, sponsors, and collapsed supplemental accordions; footer not shown

One unified structure, applied to every trip page going forward.

THE FINAL SOLUTION

A system you can
actually use.

Five outcomes — each one shown in motion through the final design.

01

A scalable page system.

New content can be added by volunteers without redesigning anything. The same component rules apply across every page family.

Three resource pages, one structure — content
swapped, components reused.

Navigating the nested hubs — parent
to category to resource.

02

Improved discoverability.

Category-based accordions, resource type labels, and nested hub hierarchy mean users find what they need without scanning a wall of links.

03

Standardized templates.

Inconsistent content types unified into reusable templates. Every page now has a defined purpose and pattern.

Field trip archive to a standardized detail page.

04

Mobile-first, desktop-ready.

Layouts that expand to desktop using the same system rules — no exceptions, no rebuilds. The system breathes wherever it lives.

The system breathing in a wider viewport.

05

Accessibility built into structure.

Progressive disclosure, breadcrumbs, icon labeling, no horizontal scroll — supporting screen reader users through structure, not an afterthought.

Accordions and breadcrumbs in action —
progressive disclosure, icon labeling in cards.

REFLECTION

What this project
taught me.

Structure before surface

The biggest shift in this project wasn't visual. It was structural. Learning to think about what kind of page something is, and letting that determine the layout, changed how I approach every project now.

Maintainability is accessibility

Designing for maintainability is part of designing for accessibility. A system a volunteer team can't update will fail the community it was built for, no matter how good the first version looks.

The audit is the research

A content audit is a research method. Recreating each Trip detail page wasn't redundant work; it was pattern discovery. That became the foundation for standardization.

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